SEO Reseller: Harness SEO Tools Effectively with a White Label Partner

SEO remains a popular online marketing strategy because of all the useful tools that permit its effective execution. These tools give businesses better insight into customer buying habits, allowing them to come up with fresh ideas and tweak existing ones to create a marketing campaign that works. As an SEO reseller, using white label SEO analysis tools is a great way to help your clients discover what works with their website, and what doesn’t. These SEO analysis tools are a great way for your clients to attract new customers and develop a relationship with them.

SEO analysis tools at your beck and call

Sure, there are free SEO tools that your clients can use, but nothing beats the expertise of a trained SEO professional who can harness these tools effectively. With a white label SEO company handling your SEO analysis functions, you ensure that your services are never amateurish or generic. Read more from this article: http://bit.ly/2gMPnzd

Make Use of a White Label SEO Audit Tool in Relaunching a Website

Businesses have different reasons to have their websites redesigned. Some would want to give new life to their outdated site, while others want to improve upon its functionality. Whatever the case may be, marketers are expected to deliver everything their clients asked for, and more.

Redesigning and relaunching a website is not without its repercussions, especially when it comes to its SEO. In fact, some companies reported to losing 60 to 70 percent of their natural search traffic after their relaunch. This led marketers to believe that a drop in traffic is part and parcel of a website redesign, but it’s not always the case.

Why It Happens

Why does a website’s traffic drop after a redesign in the first place? For one, the redesigned website might have failed to let search engines rank the new pages in the place of old ones through redirects. This leads Google to reset the value on these new pages, thereby rendering all rankings and traffic from the old page unusable. Read more from this article: http://bit.ly/2gNbFR9

White Label PPC Tips: 4 Important Points to Discuss with Your Clients

There is a good chance that you will encounter a few clients who have attempted to do their own PPC campaigns and have not achieved the results they were planning. As such, you’ll need to present the strategies to win them over and give PPC campaigns another chance. One of the best ways to do this is to show them the methods that make a professional PPC campaign thrive. As you highlight the pay-per-click services you will provide to your clients, be sure to focus on the following:

Set Up an AdWords Campaign

Paid ads in themselves are highly powerful marketing tools. However, not everyone will click on a PPC ad immediately. As such, your clients need to understand the importance of having extra touch points–and the best way to do that would be to convince them to set up an AdWords campaign alongside their regular PPC campaign. This way, they are able to reach prospective customers anywhere on the Google Display Network. Read more from this article: http://bit.ly/2xc9n8V

Enhancing Customer Experience with White Label Web Design Solutions

What are the biggest mistakes business websites are guilty of? Entrepreneur Magazine says the most common website fails are mobile optimization, content, speed, CTAs, and eCommerce features. For companies and individuals offering white label web design solutions, make sure to keep these in mind to help your clients nail their digital marketing strategy.

Mobile Optimization

This should be at the top of any business owner’s list because mobile internet browsing is showing no signs of slowing down. This is too obvious — there is no reason your website should not be designed for mobile. Mobile optimization allows users to view your website on any device they’re on. If your website is not configured for mobile use, it wouldn’t load quickly or properly on your customer’s mobile phone. You’d practically be kicking potential customers out of your storefront without even trying. Read more from this article: http://bit.ly/2xcuEzo

How White Label SEO Services Can Create More Business Opportunities

White label SEO is a service agreement between an SEO service provider and a reseller. The provider is mainly responsible for developing and delivering the SEO services. The reseller, on the other hand, is mainly focused on acquiring new customers and managing the current clients.

White label SEO services provide benefits for both the provider and the reseller. What many may not know, however, is that white label SEO can also create more business opportunities for companies.

Growing Client Base

Many businesses require SEO to stay ahead of the competition. In a recent study, it was reported that search engine industry is estimated to be worth more than $65 billion. If your company does not offer particular services that your clients require, then you may lose these clients to other companies that provide them. Consider becoming an SEO reseller so you don’t miss out on the opportunity to satisfy your clients’ demands, to acquire new clients, and to increase profit. A reseller can capitalize on the expertise of SEO providers, and at the same time, offer much-needed digital marketing services to their current and future clients. Read more from this article: http://bit.ly/2uDQrNX

How You Can Cultivate a Creative Voice While Outsourcing Web Design

By outsourcing web design, you will have a lot of work taken off your hands. However, that doesn’t mean you should take a completely hands-off approach to developing your website.

You might be able to entrust the practical details of design, development, and maintenance to experts, but your input and oversight will be integral to building the best website for your business. Only you can communicate the essence of your brand.

Here are a few ways you can start cultivating a creative voice over the project.

Prepare yourself for its phases

Have you ever been involved in web design and development? If you haven’t, the first thing you should do is familiarize yourself with its phases. You can’t exert creative influence if you don’t know when to wield it. Read more from this article: http://bit.ly/2ucSRTq

How a Social Media Marketing Company Can Help Boost Online Presence for Businesses

If you’re wondering whether your client’s business needs a Facebook page, a LinkedIn account, or any other social media profile, the quick, no nonsense answer is yes.

In the social media marketing world, it doesn’t matteHow a Social Media Marketing Company Can Help Boost Online Presence for Businessesr what industry you’re in. What matters the most is that you reach your customers on the platforms where they spend most of their time in. You have to be where your customers share their lives, connect with one another, and be a part of that community.

A study conducted by SproutSocial states that “57% of consumers are more likely to buy from a brand they follow. Additionally, 75% have made a purchase because they saw it on social media.” SproutSocial adds that “Social commerce isn’t slowing down and more networks are providing brands with easier ways to sell to customers.” Read more from this article: http://bit.ly/2woLszw

White Label SEO: Choosing the Best Local Directories for Your Customer

While many potential customers use search engines for information on local services, a significant portion of them will eventually end up using a local business directory. Many of these directories are useful not only for driving traffic, but also for organic search rankings for keywords relevant to the business in question. With this in mind, it only makes sense to include local business directories in your local SEO effort for your client.

However, there’s no need for you to use ALL the local directories—choosing a handful that works best for your clients will often suffice. There is no exact number as to how many listings you should create for your client, but in most cases, covering major directories will be enough for small businesses to start appearing in local search results. For niche markets and more competitive locations, the necessary number of listings will go up according to the number of competitors your client has. Read more from this article: http://bit.ly/2ve9UoK

SEO White Label: 7 Black Hat SEO Tactics to Avoid Like the Plague

As an SEO reseller, your digital marketing service won’t survive if your SEO provider uses black hat SEO tactics. Google heavily penalizes such unscrupulous marketing strategies, so there’s a huge chance you’ll get poor results for your clients if these are employed. Here are some black hat SEO tactics that you shouldn’t dare touch with a 10-foot pole.

1. Invisible/hidden text

Invisible or hidden text refers to any keywords that the search engines can see, but readers can’t. Shady marketers add these irrelevant texts to a page to increase its rankings for more search terms. This is usually done by picking a font color that matches the background, or if not, positioning the text outside the bounds of the screen. Read more from this article: http://bit.ly/2uaCtBc

SEO Website Analysis and Audit Overview: How it Benefits Your Clients

A website audit (aka SEO website analysis) is the best way to identify the strengths and weaknesses of a website. As such, it is crucial to the creation of an effective SEO campaign. Different types of website audits check for different aspects of website health, such as security, competitiveness, penalties, red flags, etc. If you’re an SEO reseller, it only makes sense to include website audit in your list of client services.

What is a website audit?

In essence, a website audit is the diagnosis of a website. It examines what people experience when visiting a site, if it adheres to current SEO best practices, and if any outdated feature is pulling down the numbers in search engine rankings. You can think of it as a report card that details how well or how ‘sick’ the website is. Read more from this article: http://bit.ly/2ugGcyR